For Soap, Choose NME.

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Discover our story
Sunlight falling through a real forest, with a deer among the trees.
The NME green forest companion holding a green triangular soap in the supplied brand illustration.

Everyday companionship

A little warmth in every cleanse.

NMEHZX also has a friendly nickname — NME, pronounced “ēn mī”.

Our little forest sprite brings that warmth to life.

We hope to bring a little ease and joy to your busy days — a moment just for you.

Our story

Rooted in Nature.

One bar of soap. The beginning of our story.

Green plants beside a stream, with distant mountains in morning light; nature-inspired imagery.

Our beginning

NMEHZX began with Usman grass shampoo soap.

We believe good care does not need to be complicated. The habits worth keeping are simple, practical and easy to make part of everyday life.

Starting with our first bar of soap, we hope to gradually explore more soaps and personal care products, bringing better choices to everyday life.

A flowing river, evergreen forest and high mountains in warm natural light.

Care philosophy

Make every cleanse a pleasure.

Keep care simple. Make room for a calmer day.

Morning or night, cleansing is one of life’s everyday essentials. Through a fresh, comfortable experience, we hope to make these ordinary moments something to look forward to.

Inspiration

Nature

Botanical inspiration

We draw inspiration from plants, exploring the beauty in the connection between nature and everyday care.

With care

Quality

Care in every detail

We focus on how our products feel in everyday use, continually refining the details that shape the experience.

Protection

Trust

A clear basis for trust

We value transparent, authentic product information and are gradually improving our verification system, so every choice comes with greater peace of mind.